How VB Uses the VBB Cell Rejuvenating Priming Moisturizer

“It makes your makeup look more and more fresh,” says VB of her beauty collection’s latest release, the Cell Rejuvenating Priming Moisturizer. Developed with Professor Augustinus Bader, VB intended the primer to work in tandem with makeup or alone as a moisturizer that provides a glow. “It’s wonderful,” says VB, “you can use this immediately after washing but I use it during the daytime over makeup to get a glow.”

And while in Los Angeles to celebrate its launch, VB wear-tested the product to see its longevity during a grueling schedule that included appearances on Ellen, Jimmy Kimmel, and hosting a dinner with Violet Grey. “There are a multitude of ways to use it,” adds VB who dabs it on her cheeks, forehead, and chin for added hydration and tightening. In the video below, VB’s makeup artist Valeria Ferreira, breaks down how to use the VB x AB Cell Rejuvenating Priming Moisturizer for a radiating finish.

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