VB Chats with Vogue about Clean Beauty and Startup Life

Photographed by Boo George

“This is not a vanity project,” says Victoria to Vogue writer Harriet Fitch Little on the launch of Victoria Beckham Beauty. “What I’m creating is what I can’t find and what I want in my makeup bag.” The idea first came to Victoria when she worked with Estée Lauder on her sold-out capsule which was also the impetus for bringing on co-founder and CEO Sarah Creal. “She is the most impressive person that I’ve ever met in the beauty space,” says Sarah. Together, their goal is that Victoria Beckham Beauty will set higher standards in the industry.

“We’re creating beauty solutions that help fuel your life,” says Sarah of the products which start at a modest £20 / $26 for the Satin Kajal Liner and go up to £48 / $54 for the Smoky Eye Brick. “Working mums get the job done,” says Beckham.  With a signature VB Smoky Eye to boot.

To read the full interview, please visit https://www.vogue.com/article/victoria-beckham-beauty-brand-interview.