#VBDoverSt Gets Groovy

Spotted around London are the new VB eyewear campaigns, highlighting the collection's innovative take on marrying vintage-inspired silhouettes with a modern lens. To celebrate the launch of the new pieces—in stores and online now—VB transformed the lower level of her Dover Street flagship to reflect the 1970s influenced collection. Bringing the vision to life through February 24th is interior designer Ashley Hicks who framed the scene using La Fiorentina wallpaper, designed by his father, the late David Hicks, while a Don Julio bar ensures guests take in the setting with a festive drink.

The new eyewear collection marries retro polish with modern design and the environment played off the geometry and patterns of the frames.

Hicks built this into his concept and juxtaposed a hexagonal gemstone mirror in painted resin with an equally eye-catching faux mosaic coffee table. Combined, the effect grounded the room with a mod feel that was further amplified with a David Hicks Hexagon House rug and Federico Munari sofa from Angela Ball London.

Other environments took a quieter, but just as attention grabbing approach. A Joe Colombo ‘Elda’ chair from Cupio Gallery offers restrained sumptuousness cementing the room while gilded accents—a Tomasso Barbi rhubarb lamp and the Giant Tulips painted hessian screen by Hicks, provide warmth.

Adding a touch of glamour—and the perfect frame for a selfie—is the Sottsass Ultrafragolo mirror harnessing the unabashed energy of the 1970s.

Providing a dynamic backdrop, the La Fiorentina wallpaper brings together a mid-century modern mashup including an Albrizzi desk and sculpture by Ashley Hicks.