VB on How She Empowers Herself Every Day

“I’ve tried so many serums, but it wasn’t until I did my research that I realised that the majority of what’s out there is really dated,” said VB on the eve of her Beauty collection’s latest launch, the Victoria Beckham by Augustinus Bader Cell Rejuvenating Power Serum. “That’s how we came up with the phrase ‘1990 called. It wants your serum back.’” The resulting product, “is a truly modern serum. The technology science behind it is incredible and I can really notice a difference in my pore size and fine lines.”

Developing this product in collaboration with Professor Bader was “an exciting and challenging process. I have now thrown out every other serum I had,” says VB, who has been testing lab samples of the product throughout the development process. “David is addicted to this and I truly believe this is the most incredible product you can use.” VB uses it during the day underneath her Cell Rejuvenating Priming Moisturizer for an even more enhanced—and efficacious—#VBGlow. At night, her routine is a bit more generous.

“After cleansing, I completely cover my face in Power Serum, making sure I also get my neck and chest area.” And for VB, the results were immediate. “I notice a difference in the quality of my skin,” says VB. “It’s great to find a product where you can actually see a difference—it really works.”

Shop the Cell Rejuvenating Power Serum below: